Objective & Aim

  • Expo - Palm Expo is India's foremost and undisputed and internationally reputed exposition for the pro audio, lighting, live sound, install sound, musical instruments.
  • Positioning of the expo was India's most exciting and electrifying Live Sound Event and Trade Exposition
  • The challenge was to extend the positioning of the brand on online media and create buzz.
  • Also look at social media to engage with the Youth TG.

Implementation, Execution & Tactic

Event Promotion

A mix of Innovative Campaigns and Event Updates on Social Networks

Innovative Online/Offline Campaign

Check in App created by Postbox Communications where people could check in their presence at Palm Expo 2014 which would be displayed on their personal facebookprofile.

Case Studies