Mahindra EarthMaster

Summery

Objective & Aim

  • Brand-"Mahindra EarthMaster" ( backhoe loader ) was launched by Mahindra & Mahindra group to mark its entry into Construction Equipment Industry.
  • TG of the brand was 30-45 year old, male spread across India. It was no surprise that this TG was spending a less of time online.
  • Positioning of the brand was based on its Latest Technology and breakfree features.
  • Also look at social media to engage with the Youth TG.

Implementation, Execution & Tactic

Campaign : Spot & Win

Keep an eye on our increasing fan base and capture that moment when you see the number 83 inside it (For example if at any moment number of fans are 1083 then 83 is present inside it)

Innovative Online Campaign

CampaignOne very well familiar word to all of you has been lost somewhere in the given long word -"NOITNCUFTILUM".



Case Studies